Diagnosing Scam Pharma, Part 3 - It Has a Mermaid on It - It Must Be Okay!

Aug 23

0:00 Introduction

0:15 Fountain of Youth Eye Drops

1:48 Regener-Eyes

3:00 Summing up these two products (mermaid vs Regener-Eyes)

4:00 How the box evolved

4:50 Re-Branding

6:07 Medical Magic Marketing

6:39 Introducing d-MAPPS ™ (A recipe for pound cake that includes ketchup and kitty litter?)

7:10 Regener-Eyes - What’s in it? - The phone call

8:39 DrB’s fantasy conversation with a Key Opinion Leader (ref: Placentas from Strangers Part 2)

10:33 Regener-Eyes - What’s in it? - The email (and what will cause the FDA to lose its collective mind)

11:28 DrB and Rebecca, late in the evening

13:08 Dilution - “It’s a trade secret”

13:37 It’s nice to be noticed.

14:21 Be smart. Believe real science.

Rebecca Petris

The Placebo Effect, Part 1 - What Is the Placebo Effect?